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Marketing Data Analyst in Fenton, MO at Fabick Cat

Date Posted: 9/4/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Fenton, MO
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/4/2018

Job Description



Company Overview:

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. We have been in business for nearly 100 years and are headquartered in Fenton, Missouri. For more information visit http://www.fabickcat.com/

Scope:

The Data Analyst supports marketing data collection, evaluation and reporting across all marketing channels and develops data-driven opportunities for company growth to drive strategic marketing goals of the company by utilizing all available resources. This position is a mid-level, non-supervisory position that is responsible for a wide range of projects, across multiple Fabick Business Units, often simultaneously.

Reporting Relationship:

This position reports to the Director of Marketing, although at various times and on various projects may have additional stakeholders to whom they report, as necessary.

Roles & Responsibilities:


* Seek and provide information to help determine our position in the marketplace. Perform analysis of complex business issues and provide recommendations for possible solutions.
* Gather data on competitors and analyze prices, sales and method of marketing and distribution.
* Review and manage potential leads in the CRM system.
* Provide Market insights and leads to appropriate personnel to pursue the opportunity.
* Oversee, evaluate and recommend opportunities from lost sales reports.
* Participate in the development of sales and promotion strategies and programs.
* Capture, format and integrate customer and lead data from remote staff, vendors, and website traffic. Export lists to agencies and various vendor partners.
* Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
* Assist in the development of marketing metrics and measure effectiveness of marketing, advertising, and communications programs and strategies by tracking response rates and lead quality.
* Establish credibility with Caterpillar corporate through analytic reporting as the data liaison.

Equal Employment Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

Qualifications:


* BS Degree in Information Systems, Business Accounting or equivalent; 5 years of experience in a related field.
* Ability to build and maintain applications and programs that perform analysis, organize data and create reports from various sources including CRM, web analytics, and e-mail metrics.
* Knowledge of relational databases and the ability to create stored procedures.
* Ability to capture and document business and reporting requirements from multiple sources.
* Ability to coordinate and manage simultaneous data analysis requests of varying size and scope.
* Strong communication skills, both written and verbal, with the ability to convey complex information to a broad audience.
* Strong interpersonal skills with the ability to work independently and within a team environment.
* Expert knowledge of Excel, Microsoft AX, and relational databases
* Proficient in PowerBI, PowerPoint and Word
* Fluent in SQL preferred

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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